The use of traditional marketing media advertising budgets big argument with a wide range of methods audience.The 's main commonly used to achieve mass marketing that appeals to consumers as possible and reach.However has a wide providers are increasingly cost overruns and declining profit margins margins.This, the gradual change in buying patterns and changing consumer buying behavior.With found proliferation of advertising and marketing, advertising stuck in a situation of intense competition, where the costs are enormous and the success rate is lower. This may be the fact that consumers change buying behavior continues, and this is attributed to the creation of different micro-segments within a concrete example of the client segment.For out, if a segment compact compact sedans on the market aimed at different segments sedans.A, such as young couples and vary with individual media buyer preferences, high income.The consumers in each segment and what the car company with a variety of options in different price categories, a wide range of needs of the consumer satisfaction in the same portfolio consists of thirteen microsegment.Maruti Suzuki car models at least forty varieties, to ensure the different needs of the base model vehicles consumers.The, no air conditioning air conditioning or power steering, but also for models that have these properties, the buyer has to pay is the highest note prices.The for sellers, micro-segments of the list being identified allowance, additional functionality and the implementation of the new premium versions on the needs of consumers in different segments.The trend is that consumer satisfaction is the past. Consumers want shocked, surprised and moved by the boredom of routine offerings.Consumer Joy is the type of product is future.This why companies like P & G, McDonalds, LG, and micro-marketing techniques are used to meet a wide range of wide range of clients expectations.For example, P & G a separate budget for the introduction of a variant of the product created, we know that buy pantene clarifying shampoo relaxed and natural, to meet the needs of black women in the emergency department after customers now that consumers are king. new law has sophisticated competition in general, reduced marketing budgets to meet the challenge for marketers today, designed to provide consumers with the micro-segmentation and positioning of microphone.